RUTS

TASK

RUTS is an Edinburgh based charity that helps young people improve their career opportunities, through workshop mechanical training. Having seen our fantastic work for our nominated charity, Fresh Start, they set us the challenge of creating their annual review. RUTS needed a professional and engaging document to be presented at their AGM and it all had to be designed and printed within a couple of weeks! The key message for the annual report was ‘The Journey’- primarily the journey of the young people but the journey of the organisation was important too.

SOLUTION

The studio brainstormed different ideas in line with RUTS objectives and concluded ‘pictures speak louder than words’. The images created an impact straightway, telling the stories of the young people and the growth of the charity. Copy was just as important to the document therefore, the design had to be clear with a friendly and approachable tone. The journey flowed through the document using arrows as navigation points and bold colours were used to remind readers that the charity is about young people.

RESULTS

The final annual review was a huge success, many of the charities supporters saying it was the best work RUTS had ever produced, very professional and captured the essence of the charity. We now have a great new client and are working on other exciting projects with them, watch this space!