YOUR SMART GUIDE TO EFFECTIVE EMAIL MARKETING
How to build campaigns that drive engagement, loyalty and sales!
Measure what matters:
EMAIL GIVES YOU INSTANT FEEDBACK
Pay attention to:
1 Open rate – did your subject line cut through?
2 Click rate – was the content engaging?
3 Conversions – did people take action?
4 Unsubscribes – are you over-emailing or off-target?
Turn your analytics into insight. Learn, adjust, and keep improving.
