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Marketing Concepts

Branding

The Thinking

As far as we’re concerned, your brand is AS important as your product or service - so we need to be absolutely clear on exactly how you see yourselves, why you see yourselves that way, what you bring to the market that’s relevant and unique and where you see yourselves going. You may know the answer to all the questions already, or you may need our help to answer them, wherever you are in your creative process is fine – we can get the ball rolling or run with it in play. Together we will agree a narrative that positions your business in the best possible light. Once we’re clear on the ‘who and what’ we’ll analyse the market to figure out ‘where and how’ you should position your brand to maximise appeal.

market research brand concepts brand strategy content planning visual development

Branding

The Doing

This is the bit where your brand comes to life as we create the text and visuals to define and promote your business. You and your feedback are critical to this creative evolution as, together, we decide what you look like, what you sound like, where you appear and what you have to say.

identity design brand guidelines content development tone of voice
cross platform marketing • user engagement

Branding

Brand Launch

Blast off! We introduce your brand to the market, working across all the agreed platforms, (print/digital/social/outdoor etc.), to maximise the impact of your launch and maintain optimal conditions for user satisfaction and retention.

brand rollout web design & management social marketing
integrated campaigns user
engagement

Branding