The Pine Trees Hotel is a gem nestled within the beautiful Perthshire countryside of Pitlochry. Surrounded by ten acres of stunning gardens and woodland, the hotel offers a unique four star experience. Everything was in place except the marketing strategy.
The hotel sector in Pitlochry is fierce with so much competition. Pine Trees Hotel needed to ensure that everything they were doing was shown in the best possible way. The main objective was to highlight the hotels high-quality interiors, charming service and to boast about its grand, historical location.
A streamlined, easy to navigate site with a clean and clear design was created. Photography was directed and shot to showcase the hotel in all its glory. Grand bedrooms, beautiful gardens and plates of delectable cuisine are all featured heavily though out the site. Often pictures speak louder than words, and the Pine Trees imagery speaks
volumes of the hotel's welcoming country-house charm. After the Website completion they needed a digital plan covering social media, Email marketing, SEO and pay per click.
The new Pine Trees website has been a real success for the hotel. There has been a significant rise in online room and package bookings and brand engagement has greatly increased through social media streams. The end result; a surge in bookings, increased website traffic and one delighted client.