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Marketing Concepts

We’re passionate about
effective communication

We are genuinely excited and delighted to work with a wide range of businesses – from the not-so humble start up on a limited budget, to the well-established industry giant trying to redefine or broaden the scope of their appeal.

Put simply – you should choose us because we have a proven track record of exceeding client expectations, in terms of both quality and return on investment. We know how to make tiny tweaks that have an exponential impact and we know how, when and why a major overhaul would pay dividends. We can help you redefine/grow your brand so that your established clientele feel recognised, supported and rewarded for their loyalty - while new-comers are welcomed, encouraged and excited about the prospect of coming on board. If it ever crosses your mind that a fresh perspective might be all that’s needed to breathe life into flagging sales then give us a call.

Branding

In the same way that Google has become a verb and iPad and Hoover are synonymous for tablet and vacuum; we believe that your business, logo and brand have limitless potential. Never underestimate the power of your branding. When people buy a product or service they are subconsciously and with deliberation - cultivating their own identity. As soon as they make a purchase they become ‘the kind of person who buys x brand’. Given that first impressions take about 10 seconds, getting your branding right is absolutely crucial - and we’re here to make sure you nail it.

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Branding

Advertising

Whether you want us to handle an individual advert or tackle your entire Media Planning portfolio, we are highly experienced at rolling out campaigns across every potential platform. We are diligent in determining the demographics for each unique target audience and we use this information to generate compelling creative content, through a savvy, budget-sensitive, strategic approach. We know our way around Press, Outdoor, Online, TV and Radio broadcasting – so, if you want to see your name up in lights, we’re here to ensure you outshine the competition.

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Advertising

Print

Netflix has replaced DVDs and emails have replaced letters – but, despite all the dire predictions, e-readers haven’t killed off the paperback. There’s something so primal about paper and ink – maybe it’s the way that it ages and wrinkles, like we do, over time. Whatever it is, even in this digital age, never underestimate the power of print. When it comes to connecting with your customers, something that they can hold onto, speaks untold volumes. We take great pride in producing beautifully crafted print material, bringing our cutting edge creative concepts to life in the most traditional of mediums.

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Print

Digital

In today’s digital world, where everyone’s iPhone is their instant pocket PA, having a strong, easily accessible, up-to-date, engaging, online presence is a fundamental imperative. If people can’t find you quickly, using fairly simple search terms, then you might as well move on, because they already have. The baseline expectation is 24/7 access to flawlessly accurate information, in real-time, about any given product, event or service - and, from your perspective, as a provider, having a direct line to your customer is potentially priceless. If you know all of this but you’re not sure where to start, then, please, give us a call, we know websites and social media inside out.

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Digital

Film & Video

So you think TV advertising is a bit out of your budget? Think again. Forgive us for the jargon, but with ‘micro regional advertising’ you can be in direct contact with your local customers at a fraction of what you would expect to pay. We all know that a great TV advert is more memorable than a good TV show - and here, at Marketing Concepts, we have our hearts set on storyboarding the next timeless classic. If you’d like to explore the idea of seeing your business on the big/flat/wide screen then give us a call.

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