Balanced

Balanced provide professional healthcare services with an emphasis on Physiotherapy and Pilates.

With a rather dated and out of touch logo; Marketing concepts was approached to create a new Identity and branding, to help drive
the balanced brand forward and create a refreshing, holistic feel.

The new identity was designed to reflect the fluidity and movement associated with core pilates stretching and to generate a sense
of balance and calm. This holistic calm was carried throughout the balanced branding with clean lines, a soothing colour palette and carefully directed photography.