Julie Langford

Julie Langford is a successful leadership coach, she felt it was time her brand reflected her business model. She approached Marketing Concepts to create her something that said business and professionalism, she needed a brand identity that showed her strong leadership qualities. She needed a design that illustrated creatively how her coaching skills helped businesses she worked with grow.

So we created the 'JL' bar chart logo. The bar chart is synonymous with business, generally charting profits, collating data. This Bar Chart subtly contains the J & L letters and instantly illustrates business growth.

The 'JL' logo icon also lends itself to becoming it's own instantly recognisable picture frame for website and brochure design. Holding images that relate to her business, bringing the whole brand to life.