SWITCH UP

SWITCH UP is a safe, reliable and easy-to-use bike subscription service in Glasgow. Their team came to Marketing Concepts with a brief, "Get more people in Glasgow on bikes".

Firstly we had to convey their grand idea in a name, then suitable branding to reflect their green philosophy. The name SWITCHUP was the clear winner, a fun name reflecting the process of being able to switch up your bike leading to hassle free, flexible bike ownership.